Cultivation and Technique:
First Egyptian company to cultivate arid desert land, build and operate a privately owned tissue culture lab that is up to date with the most current plant propagation techniques in Egypt.
Export and High Quality:
First Egyptian company to export high quality crops which previously had to be imported into Egypt such as grapes, strawberries, and stone fruits affecting positively on the Egyptian market.
Leadership in the market:
Market leader and trendsetter amongst the leading agricultural organizations in the region in regards to introduction of new agricultural techniques, or choice of new varieties.
Intellectual Property Rights:
Having its own IPR department managing the protection of varieties in Egypt, royalties and master licenses for our labs, tissue culture and plant propagation techniques.
We currently produces on 7,000+ acres of owned land, and generates around 80% of its turnover from export proceeds of its leading crops to the following countries.
PICO Group was founded back in 1974, initially operating in trading activities. Throughout the past decades, PICO has grown to become
private sector enterprises managing a diversified project portfolio.
Armed with its expertise, PICO affirmed its position as a private sector trendsetter in the Egyptian market with the main drive of not only at meeting the opportunities brought forth by 21st Century Egypt, but also to participate fully in the creation of new opportunities.
PICO Group strategy emphasizes on creating a fine workable blend of young overachieving professionals and seasoned experienced hands, resulting in a dynamic in tune with the advances of times while also being well in touch with the Egyptian medium within which it functions.
The PICO Group diversification grant the group both stability & the critical mass needed to be able to withstand the emerging trends in the economy.
“PICO will be the regional leader recognized in the global markets for safe, and wholesome fresh and processed produce; Applying world-class technology in agri-business, customer satisfaction and environmental protection.”
Values and Principles
Our work ethics call for leading by example, communicating, cooperating and competing to achieve without seeking credit.
We are one family, caring for each other and bearing our responsibility towards the society and the environment
Our capital is our honesty, integrity and reputation
Our commitment is reflected in Working seriously, Dealing respectfully, and deciding responsibly.
Agriculture taught us that sustainability and productivity are the secret of life.